In a world that is increasingly noisy, making quality and informed decisions can be very difficult. At Lan-x Africa Ltd, we understand that. For the last 20 years of operations, we have seen the dynamics and changes in the operating environment. Research is everything. To help you make better decisions, we provide you with:
Market Research Services
- Consumer Behavior Research – When you need to understand purchasing habits, decision-making processes, and motivations etc.
- Product/Service Research – When you want to test your product on acceptability, price and or packaging
- Customer Satisfaction & Loyalty (CSAT/NPS) – When your interest is to measure and improve on customer experience.
- Market Feasibility & Entry Studies: Assessing the viability of new markets or product launches – For pre- and post-campaign evaluation or when you want to know hoe effective the messaging is
- Competitive Intelligence: In-depth analysis of competitors’ strategies, strengths, and weaknesses.
- Retail Audits & Mystery Shopping: Assessing retail execution and customer service.
- Segmentation Research: Identifying distinct customer groups based on demographics, psychographics, or behavior.
Social Research Services
- Opinion Polling: Measuring public sentiment on social, political, or economic issues.
- Program Evaluation: Assessing the effectiveness and impact of social programs or interventions.
- Baseline Surveys: Establishing initial conditions before a program or project starts.
- Needs Assessments: Identifying the needs of a particular community or population.
- Impact Assessments: Measuring the social, economic, or environmental impact of projects.
- Behavioral Change Research: Understanding factors influencing behaviors for public health campaigns, etc.
- Corporate Social Responsibility (CSR) Research: Evaluating a company’s social impact and perception.
If you are not making data-driven decisions, then the future doesn’t belong to you. Reach out today to research@lanxafrica.com for assistance.